(PRWEB UK) 24 April 2012
London theatre breaks specialist, Superbreak, has reported a record sales week for Matilda the Musical packages, with online revenue growth of +44% week-on-week following the prestigious Laurence Olivier Awards ceremony last week.
The Laurence Olivier awards are one of the highlights of the theatre calendar and took place at the esteemed Royal Opera House on 15 April 2012. Matilda picked up a record breaking seven Olivier Awards, including Best New Musical, Best Actress in a Musical and Best Actor in a Musical. In the five days following on from the awards evening Superbreak reported a +119% online booking uplift for Matilda theatre breaks with 76% of customers choosing to travel the weekend after the May Bank Holiday weekend.
Since transferring to Londons Cambridge theatre, Matilda the Musical has attracted millions of people to the West End and has extended its booking period though until the 17 February 2013. Superbreak customers can now book Matilda theatre packages from