San Jose, California (PRWEB) April 09, 2012

Follow us on LinkedIn Deodorants market is considered well developed and entrenched in the mature markets of US and Europe. Unit volume expansion in such markets is only possible through the development of innovative products, and improved product mix. On the other hand, the market in the Asian countries is relatively small and ripe for future expansion and development. The difference in size of the markets could be attributed to varying cultures, product awareness and prevailing environmental situations. Rising levels of disposable income, better living and hygiene standards in the developing markets of Asia, Latin America and Middle East are propelling rapid growth in the worldwide Deodorants.market. In an effort to beat intense competitive pressures, manufacturers are placing increasing emphasis on product innovation and differentiation, including its packaging. The worldwide marketplace for deodorants/antiperspirants is a fiercely competitive arena. Key drivers in the market are the consumers urge for presentable personal image and/or the desire for personal protection. Various fragrances launched over last few years have enhanced the number of choices available to the consumers in terms of brand names, quality and performance. This has created a greater degree of awareness about personal hygiene habits among consumers.

Demographic factors such as gender and age are emerging as key factors for deodorant manufacturers across the world. Through segmentation strategy, manufacturers offer products that are meant for specific male and female requirements. Due to their positioning as a necessary product for routine personal hygiene, deodorants have achieved high levels of penetration across several regions, particularly in developed countries. With gender segmentation of the antiperspirant and deodorant market more profound than ever before, brands that address the needs of specific genders are gaining all the more importance.

Growing clamor for safe, natural and organic deodorant products is leading to consumer aversion for products that incorporate harmful aluminum compounds, instead preferring products with natural ingredients. Recent scientific studies have associated usage of paraben and aluminum-containing products to cancer. Paraben is often used for enhancing shelf life of antiperspirants and deodorants. Consequently, manufacturers are formulating deodorant products that address the consumer need for naturally occurring ingredients. Many companies are offering a range of natural deodorants that do not contain artificial bactericides. Manufacturers are now offering products that contain vitamin E, aloe and camomile and many other natural ingredients.

The Spray Deodorants category that includes aerosol sprays, non-aerosol sprays, and squeeze-bottle sprays constitutes the largest deodorant market. However, aerosols, once the dominant deodorant form, are presently waning in popularity. The use of aerosols was challenged on grounds of environmental and health hazards. Other popular types of deodorants include creams, wipes, powders, pads, dab-on applicators, and crystals. Deodorant wipes are the latest form of deodorant application and are projected to drive growth in the deodorant market worldwide. Sticks & Solid Deodorants are one of the popular delivery formats that have survived the test of time. They contain a high concentration of cyclomethicone and are generally more expensive and effective.

Europe represents a dominant market for deodorants, stimulated by tremendous demand from western European countries such as UK, Germany, Italy, France and Spain. The region accounts for the largest share of the worldwide market, as stated by the new market research report on deodorants. The deodorants market is witnessing growing demand for new delivery formats such as wipes, creams and compact sprays. These new formats are bringing innovation and expansion opportunities to the maturing European deodorants market. Asia-Pacific although a small market, offers substantial growth potential and is expected to grow at the highest growth rate of about 5%. High growth Asian markets such as China, India and Australia are instrumental in driving large volume sales in Asia-Pacific. Deodorant sales in the region are also stimulated by introduction of new products from foreign companies, massive advertising of major brands and high degree of consumer acceptance.

Major players profiled in the report include Beiersdorf AG, Church & Dwight Co. Inc., Colgate-Palmolive Company, Henkel AG & Co. KGaA, Kao Corporation, Lion Corporation, Procter & Gamble Company, Revlon Incorporated, and The Unilever Group.

The research report titled Deodorants: A Global Strategic Business Report announced by Global Industry Analysts Inc., provides a comprehensive review of the industry, current market trends, competitive scenario, key growth drivers, distribution channels, consumer preference, recent industry activity, and profiles of major/niche global as well as regional market participants. The report provides annual sales estimates and projections for the years 2009 through 2017 for the following geographic markets US, Canada, Japan, Europe, Asia-Pacific, Middle East, Latin America, and Rest of World. Key product segments analyzed include Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels and Wipes). The study also provides historic data for an insight into market evolution over the period 2003 through 2008.

For more details about this comprehensive market research report, please visit

http://www.strategyr.com/Deodorants_Market_Report.asp

About Global Industry Analysts, Inc.

Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world’s largest and reputed market research firms.

Follow us on LinkedIn

Global Industry Analysts, Inc.

Telephone: 408-528-9966

Fax: 408-528-9977

Email: press(at)StrategyR(dot)com

Web Site: http://www.StrategyR.com/

More KAO Corporation Press Releases